MANAGEMENT OF SALES ACTIVITIES OF INDUSTRIAL ENTERPRISES

The article examines the essence and approaches to managing sales activities of an industrial enterprise in conditions financial instability, as rapid changes environmental require entrepreneurs find ways preserve company's competitive position. It has been proven that most progressive way organizing is distribution planning, which can be defined a planned, professionally managed vertical marketing system takes into account interests both manufacturer intermediaries. In this case, manufacturers create their structure department for planning work with distributors, engaged identifying needs partners developing programs motivate effectiveness activity largely depends on correct definition its functions, intermediate final goals, is, ability manage it. general sense, management element production, business other relations, have task coordinating harmonizing people labor teams regarding organization production material goods, development, implementation, sale, consumption. at one important components functioning. Sales provides main cash flow operation. Summing up, it should noted doing Ukraine characterized by constant factors affecting company, partners, suppliers, consumers potential customers. All leads fact impossible rapidly changing circumstances make adequate forecast development events market, determines importance new approach activities, especially sales.